Championing Customer Engagement at BillEase, MoEngage #GROWTH Masterclass
September 26, 2022 – BillEase, one of the fastest-growing consumer finance apps in the
Philippines, today announced a successful gathering of its top merchants through a masterclass
in partnership with MoEngage, a global insights-led customer engagement platform.
As a rapidly growing shop now, pay later platform in the Philippines, BillEase continuously
strengthens its relationship with merchants and end consumers. While searching for the ideal
customer engagement platform, BillEase also needed a platform that could improve the
deliverability of push notifications.
By using MoEngage’s industry-first capabilities like Push Amplification™ Plus, BillEase has
improved the deliverability of its messages, increasing engagement amongst merchants and
end consumers.
“By associating with MoEngage, we look forward to enhancing our customer engagement
strategy and boosting conversions on BillEase. We aim for BillEase merchants to increase their
conversions and their customer lifetime value,” said Georg Steiger the CEO and Co-Founder of
BillEase.
Saurabh Madan, the Vice President and General Manager of MoEngage Japan, ANZ, and SEA,
said the partnership aims to scale greater heights in the Filipino fintech ecosystem: “It is our
ultimate goal to assist BillEase in its mission of increasing financial access to Filipinos. With our
best-in-class customer engagement platform, we aim to support them in all aspects of customer
engagement.”
As part of its fifth-anniversary celebrations, BillEase has collaborated with MoEngage for an
exclusive masterclass “How to Engage with Customers to Increase their Lifetime Value” on
September 23rd, 2022 at Marquis Events Place, Taguig.
#GROWTH Masterclass by MoEngage was an invite-only event offered by BillEase to its
topmost merchants. The attendees received fresh insights on how to leverage customer
engagement to create personalized and seamless brand experiences to increase their customer
lifetime value.
In a panel discussion hosted by Sirish Krishna Pallevada the Country Manager of MoEngage to
the Philippines, Lazada Philippines shared that investing in consumer research plays a vital role
in providing a seamless experience to users: “Whatever we learn from our customers, we
formulate that into strategy, and whatever message we come up with, we push forward with
strategies that are aligned with different teams of the platform,” said Krisel Macatangay,
Lazada’s Consumer Relationship Management (CRM) Manager.
PriceLOCQ Philippines meanwhile, shared the importance of making sure that customers have
a seamless experience for both online and offline transactions: “It requires close alignment
between the teams. More than it just being a marketing aspect, being familiar with your users’
journey is something that affects all the things that contribute to developing and promoting your
product,” said Dyane Chua, PriceLOCQ’s Consumer Marketing and Analytics Supervisor.
The event brought together over 30 growth & marketing leadership attendees with a range of
topics on engaging customers and driving growth.
For panelist Janme Dhakal Jr., Managing Partner of Sta. Lucia Grocers, one of the key factors
in emerging from the unexpected silver lining of the Covid-19 pandemic was knowing their
customers and hearing what they have to say: “We had customers who were senior citizens
who live alone. It was more of listening to them and identifying what their pain points are and
solving them as much as we can.”
BillEase’s Head for Offline Merchants Khristine Subijano shared that tailor-fit solutions for
customers are as important as it is for partner merchants: “We look into their typical services
that customers are utilizing. Depending on the usage of our customers, we figure out which
programs we should highlight. For the merchants’ segment, when we see that there’s low
performance in a segment, we try to push more marketing initiatives or collaborations. We do
the same thing for segments with potential.”